Binari

And Caotic came to put some order!

Header picture

From complicated to a piece of cake

Binari is the company behind the Caotic app, an innovative software to manage warehouses created with cutting-edge technology that allows to automate the most demanding operative processes in real time. Due to the use of the app, leading companies in sectors such as food, logistics and transportation, could simplify their warehouses’ management.

Our job was to advertise the app and the possibilities it offers to potential clients.

Made while working at Fantástico

Each sector its own catalogue

The first decision we took, and the base of the project, was to address directly to only one sector at a time. We created a collection of unique and specific catalogues where one catalogue explains the benefits of the app for the specific sector it refers to (fish, fruits and vegetables; chemical products; etc.).

Catalogues
All colors catalogues

No more leaflets, please!

To make a difference we looked for a solution beyond the common leaflets. We made them smaller and added more pages. We got a catalogue.

Green catalogues
Blue catalogues

Make a software visual

We used a simple and clean layout to communicate these same values of the product. We decided to use industrial yet clear illustrations to visualize the software to avoid the too-common-in-this-market stock photographies.

Pages
Illustration
Art directionAlberto Aranda & Jordi Rubio
DesignJordi Rubio & Alba Castelltort
IllustrationJordi Rubio
Printing houseImprima
Project photographyJordi Rubio

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